Vichy launched a new product in their range here in Vietnam – Ideal White. The product is a skin whitening product with the key mode of action around melanin control/regulation. Thus there was a strong focus with launch activities in terms of education and awareness about melanin and the role that this product has in regulating it.

 

As such Brand 360 developed a strong set of multimedia launch activities. These included clear and visual in store point of sale as well as digital materials. Four short sets of digital animations were developed,  explaining in an engaging way through a fictious character (Mel) the concept of melamine and the mode of action of the product. In addition a range of Viber stickers were developed for Mel as well.