
Sen Cozinha Vietnamita
Nov 2023/Leça da Palmeira, Matosinhos, Portugal
Brand Identity



Sen Cozinha Vietnamita was the first Vietnamese Restaurant in Matosinhos.
Not only was the first, but also it is 100% authentic, with the Vietnamese owner having developed all the authentic south Vietnamese recipes. The chef and other restaurant staff are all Vietnamese.
They approached Brand 360 to develop a suitable restaurant identity/logo for their new restaurant.
The focus on the logo and restaurant identity had to be strongly authentic Vietnamese vs European/Vietnamese fusion. The above design is the final outcome of the creative and design process after a few rounds of active engagement between the creative team and the client. This logo has now become synonymous with tasty authentic Vietnamese food in Porto.
