Brand 360 was selected by two French entrepreneurs’, as the company to build a clear and distinguishable brand identity as well as launch their first kiosk and flagship product – 24k gold coated ice cream (the first of its kind in Vietnam).

 

The creative team worked closely to understand the brand vision and positioning and as such developed the branding you see above. This was a clear step forward in reinforcing the premium image of this brand. In addition the Brand 360 team were an integral part of the design, layout and execution of the kiosk in Takasimaya. Furthermore the launch event was designed by the Brand 360 team and together with the ops team, helped to ensure flawless execution.

This product has been so successful that La Vanille have now set up their own kiosk in Saigon Center (independent of Takasimaya) and looking to expand into a second location soon.