The Johnny Walker brand is very popular in night clubs, Karaoke Clubs and Restaurants in Vietnam, particularly in Hanoi. Diageo wanted to upgrade and modernize the display/point of sale areas in these locations with new brand materials. Brand 360 undertook to develop new concepts and designs.

 

Following many site visits and engagement with owners and managers of these locations, a range of new concepts was developed and refined by the Brand 360 team. The above designs were liked and accepted by the client, however the project was cancelled at a late stage by the client.