Clinique is a world leader in premium cosmetics and has regular new range launches. Brand 360 led the implementation, execution and event management for this Matte range launch in Vietnam. While the concept development takes place centrally in New York, Brand 360 played a crucial role working with the local brand teams, ensuring a detailed understanding and hence appropriate execution at a local level.

 

As such they were responsible for total event management from model and KOF selection, F&B, sound lighting management etc. Again the brand 360 operations team led the site technical design, layout and execution. The event ran over a full weekend with the Clinique team achieving targets in terms of traffic generated. The Takasimaya team who operate to extremely high standards fed back to the Brand 360 on their professionalism in setting up and running the event.