Bobbi Brown is an emerging brand in premium cosmetics in Vietnam and as such has a clear strategy to expand its footprint into new high end retail locations.  Brand 360 led the interpretation, implementation and execution of a new store location setup in Lotte Hanoi.

 

Store design principles were developed centrally in New York with Brand 360 playing a crucial role working with the local and regional brand teams, ensuring a detailed understanding and hence appropriate design/execution at a local level.

 

Again the Brand 360 operations team led the site technical design, layout and execution, sourcing components both locally and from China.  The store was set up in time and in full meeting the very strict global standards.